History of Audi

Audi

R8

Segment

Audi • R8 • Segment •

Promotion Excerpt

Our contributed segment to the ‘History of Audi’ Campaign in 2021. This element celebrated the Audi R8, and introduced the promotional video. We wanted to maintain the integrity of the car by revealing each, beautifully designed feature with beams of light in a dimly lit space.

The Process

Both car and scene were completely 3D generated, animated and rendered in a photo-real environment.