We worked alongside True Limited to develop brand identity animations for two new Clayton Hops innovations, Amplifire and Thiol Theory.

‘Amplifire’ takes flavour notes from popular hop varieties and dials up the intensity, while ‘Thiol theory’ is a product that delivers beer-soluble thiol precursors aimed at increasing the tropical aromas.

Given the nature of these products, we aimed to deliver the feeling of loudness and intensity through our motion approach, while maintaining integrity for the science involved in each process.

Client: Clayton Hops NZ Agency: True Limited