PET REFUGE -
Monthly Giving Appeal
Pet Refuge
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Monthly Appeal
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Brand
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Pet Refuge • Monthly Appeal • Brand •
We collaborated with the team at LIKEMINDS to create engaging, VFX showcase for Pet Refuge NZ’s charity project ‘Giving Monthly Appeal’. The brief required us to produce a photo-real hair simulation in 3D and composite it to the talent on screen. The challenge here was to emulate realistic cat fur growth to the neck and tracking the movement.
Client: Pet Refuge NZ Agency: LIKEMINDS
3D Model
Firstly, we created a mesh which is motion tracked to mimic the talent’s breathing. This also acts as an origin point to grow hair geometry from.
Hair Render
Hair geometry added and tracked to several points along the neck, creating realistic movement and parallaxing.