SELAKS - Wine Series
Selaks
•
Collections
•
Origins
•
Selaks • Collections • Origins •
Wine, fruit and flowers. Collaborating with The Business Marketing Group, this campaign saw us building full scale, photo-real 3D models and environments to showcase Selaks’s new range of wine flavours and products.
Client: Selaks NZ Agency: The Business Marketing Group
The Taste Collections
Introducing the finest. The Taste Collection is a celebration of distinct flavours that have made Selaks wines unique over 85 years.
For these three pieces, we modelled a collection of fruit, flowers and plants which contribute to the flavour notes found in each bottle. Followed by a workflow of texturing and lighting, to bring forth a unique, hyperreal world surrounding the product.
The Origins
Introducing the classics. Selaks Origins wines are crafted to showcase the character of the regions in which their grapes are grown.
These executions feature our 3D wine bottle, front and centre, with the hero fruit and flowers spiralling around them. This was a simplified version of the ‘Collections’ set, but an effective way of illustrating a quick ‘explosion of flavour’.
The Process
All 3D scenes were fully designed and built within Cinema 4D and Autodesk Maya, prior to retouching.
