SKYCITY - Show

We collaborated with the team at Special Design to develop a brand new identity for ‘SHOW’, the new rewards programme by Skycity. From conceptual phase through to launch, we worked along side the agency to create motion idents.

Using Animated 3D symbols, dice for gaming, a key for hotels, an olive for dining, and a glowing ticket for attractions each became a gateway into SkyCity’s world. Stylised, dimensional, and full of energy, they made the loyalty programme feel exciting and modern.

Client: SkyCity Agency: Special Group